Trice Chocolates

Joshua van Echten founded Trice Chocolates in Wellington in 2020, driven by a lifelong love of baking, cooking, and an obsessive curiosity about where food comes from. For Joshua, the leap into bean-to-bar chocolate making was inevitable – once he started pulling on the thread of how chocolate is really made, there was no going back. The name says it all: ‘Trice’ means to go quickly, in an instant – because that's exactly what happens when you taste his bars.

Based in Wellington, Joshua makes plant-based bean-to-bar chocolate using only ethically and fairly traded cacao, crafting bars that are nostalgic, indulgent, and utterly impossible to put down. Think the deep comfort of childhood chocolate memories, elevated by the quality and integrity of true craft chocolate. Joshua's ambition is clear: to represent the very best of New Zealand's bean-to-bar chocolate movement, and to make every bite feel like a small moment of paradise.